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Hi, I'm Lisa

I’m an award-winning journalist currently with Bloomberg News in Tokyo, where I report on the financial sector in Asia, with a focus on Japan.

I have around a decade of experiencing reporting in Asia. My previous beats included China's financial sector and corporate Japan, with a dash of general assignment news. 

Being a business journalist means versatility -- I am able to quickly jump on breaking news about any industry, or write and report out in-depth features connected to a particular news event. In my journalism adventures, I’ve interviewed CEOs and working grandmothers, broken news on corporate strategy changes, covered the Covid-19 from when it was an unknown virus and filed stories from two pandemic-era Olympics.

Please don't hesitate to connect to chat about any topic!

This page has a selection of my writing, and my most recent articles can be accessed here.

Japan's firebrand investor is back

OCTOBER 2025
A profile of controversial Japanese investor Yoshiaki Murakami. A pioneer of activist investing in Japan, Murakami’s reputation was tarnished by an insider trading conviction. But Japan’s market revival -- and the fortune he has built from it -- is prompting a reassessment of his legacy and investing acumen.
WEB LINK | PDF

Image by Simona Sergi

WALL STREET'S GROWING APPETITE FOR JAPAN FAST FOOD

MARCH 2026
Bloomberg Businessweek magazine story on why major private equity players are betting big on fast food operations in Japan.
WEB LINK | PDF

Image by Simona Sergi

THEME PARK IN JAPAN AT CROSSROADS OF US-CHINA TENSION

JULY 2025
Reported from on the ground in Japan's Okinawa prefecture on how the opening of a theme park in a strategically important location for the US military next to China is highlighting long-existing geopolitical tensions.  
WEB LINK | PDF

Image by Simona Sergi

IT'S TOO EXPENSIVE TO BUILD IN JAPAN'S SKI PARADISE

JUNE 2022
A feature that challenged the popular notion of the investment momentum into Japan’s most buzzy ski resort of Niseko by highlighting issues including difficulty with financing, lack of wealthy Chinese buyers and construction delays due to a worker shortage.
WEB LINK | PDF

Image by Simona Sergi

Keeping Quiet About Politics Helped Uniqlo Become China’s Favorite Brand

APRIL 2022
I worked with reporters in China and the data visualization team to put together this story explaining how Japanese retailer Uniqlo became one of the most popular brands in China through a mix of luck, timing, and shrewd political positioning.
WEB LINK | PDF

Image by Simona Sergi

The Era of Stagnant Salaries and Steady Prices Is Over in Japan

MARCH 2024
Formulated idea, organized reporting and wrote story on deadline after Japan scrapped the world's last negative rate policy to highlight how everyday people were impacted by the country's exit from delfation. Won a SOPA for Explanatory Reporting in 2025. 
WEB LINK | PDF

Image by Simona Sergi

Rich Chinese Worth $48 Billion Want to Leave — But Will Xi Let Them?

JUNE 2022
Feature story laying out an implication of the punishing Covid lockdown of Shanghai: China’s wealthy want to leave, but are realizing there's more obstacles than ever with moving money and getting travel documents.
WEB LINK | PDF

Image by Simona Sergi

Daring Deal by French CEO Sets
Japan’s Takeda on Global Path

DECEMBER 2018
A profile of Takeda Pharmaceutical’s first foreign CEO Christoph Weber and his ambitions at the closing of the controversial deal to buy out Shire just as another foreign executive, Carlos Ghosn, was in the news.
WEB LINK | PDF

Image by Simona Sergi

THE CULT JAPANESE RETAILER MAKING BILLIONS BREAKING ALL THE RULES

APRIL 2019
A Bloomberg Businessweek magazine feature. “For years, Don Quijote—an unclassifiable seller of everything from humidifiers to sex toys—has been a cult phenomenon in Japan, favored by the cash-strapped households of the so-called recession generation. Now it’s big business.”
WEB LINK | PDF

Image by Simona Sergi

China’s Gamble on a New Olympic Strategy Pays Off in Gold Medals

FEBRUARY 2022
A look at how China built its Winter Olympics team in an unusual fashion compared to the past. The story was formulated, reported and written on deadline during the Beijing Olympics. 
WEB LINK | PDF

Image by Simona Sergi
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